Open house

by Droog in collaboration with Diller Scofidio + Renfro
Content & project management, Droog Lab

Washing machines sit idle most of the time. Homes offer views that mostly go unnoticed. At the same time, housing foreclosures are on the rise and ready-made jobs are not easy to find. Inspired by the service-oriented mentality of New York, Open house by Droog in collaboration with Diller Scofidio + Renfro is a movement in which suburban homeowners supplement their income and develop a new vocation by offering home-made services and facilities to the public.

Open house took place on Saturday, April 23rd, 2011. The event was kicked-off with a symposium at Studio-X New York introduced and moderated by Mark Wasiuta of Columbia University, followed by a bus trip to Levittown, where visitors could view and participate in nine house installations in the neighborhood, designed and executed by architects, designers and artists in collaboration with the homeowners. One of the installations showcased concepts for future open houses, with proposals for new housing configurations and regulatory modifications.

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Droog al Arab

Content & project management, Droog Lab
Leading designers: Jurgen Bey & Saskia van Drimmelen

An online hub for collaborative content creation and development has been envisioned by Jurgen Bey and Saskia van Drimmelen. On this platform, the leading designers can invite emerging designers, makers and other collaborators to contribute ideas and skills. The platform features a time bank—a place where time contributions are collected and traded, and a library—a place for supportive material that anyone can add to. Proposals enter a catalogue that can be viewed by potential developers for realization. The platform brings together design, production and consumption, and can pop up anywhere in the world as an alternative pop up mall. Inspired by a closely knit family business model with new notions of hierarchy, this platform is about community thinking and its vast potential.

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Prohibition culture

Published by The Future Laboratory, Sept 2009
With Giovanni Innella, Ivana Borovnjak & Kanarak Isarankura
Institute of Relevant Studies

Local anywhere

Proposal to Droog, June 2009
With Giovanni Innella
Institute of Relevant Studies

Open publication - Free publishing - More studies

Current project is Downloadable design.

Eat what you learn

Proposal, June 2009
With Giovanni Innella
Institute of Relevant Studies

Open publication - Free publishing - More restaurant

Design that thinks

Co-curated with Giovanni Innella
As part of SUPER - Neo-barock paths between art and design, Lecce, 2009
Institute of Relevant Studies

Form-giving is the Dutch word for design, but design has meaning beyond shape, material and technique. Within the exhibition “SUPER - Neo-barock paths between art and design”, edited by Marco Petroni, DESIGN THAT THINKS presents works which show how matter is linked to broader implications and possibilities, and that decisions surrounding a design, are indeed ethical. Confronting issues such as the human relationship to nature, contemporary possibilities for luxury, working conditions within the factory, the human desire to consume and possibilities of local materials, present and past work of the Design Academy Eindhoven show that designers not only need to design with form and aesthetics, but also, with a conscience.

Featured designers: Jón Björnsson, Reinier Bosch, Johan Bruninx, Mark van der Gronden, Hung-pin Hsueh, Maarten Kolk, Francesca Lanzavecchia, Lise Lefebvre, Sander Lucas, Anke Louwers, Jo Meesters, Daniela Pais Luxembourg, Lonny van Rijswijck, Tobias Rockenfeld, Maya Saikali, Frank Tjepkema, Thomas Traxler, Tomm Velthuis, Frank Willems, Shen Ying, Jie Yu Yong, Hadas Zemer Ben-Ari


Concept & project management, Droog

Droog was invited by curator Aaron Betsky to participate in the Architectural Biennale in Venice, September 2008. Teaming up with Dutch communication agency KesselsKramer, we developed S1NGLETOWN.

S1NGLETOWN focused on the world of contemporary singles. Its relevance is broad, as all of us are likely to belong to this group at some stage in our lives — and likely more than once. In fact, some sources predict that a third of people in developed countries will be living alone by 2026.

S1NGLETOWN was an exhibition as well as a town, an abstract interpretation of a new kind of urban space. Visitors could walk its streets and interact with the products.

Visit the website and feature by Droog.

Read the newspaper:

Open publication - Free publishing - More living alone

Made in Transit

Made in Transit is a supply chain concept working towards the development of packaging that operates on the paradigm of enabling growth rather than preserving freshness, a shift from ‘best before’ to ‘ready by’ for fresh perishable goods.

The aim is to enable growth throughout the entire supply chain so that the consumer harvests the product when he’s ready to consume it, resulting in a higher quality fresh good.

The concept is applied to a new system of mushroom cultivation embedded within the distribution network, shifting the role of distribution from slowing down the process of post-harvest deterioration to enabling growth and involving the consumer for harvest at the point of consumption.

Packaging prototype by Voges
Testing by Mushroom Group of Wageningen University
Thank you to Verbruggen Paddestoelen

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Open publication - Free publishing - More supply chain

Presented at Pecha Kucha

Light that pays attention

The wall becomes an interface which senses your actions, emitting light which you can throw, bounce, roll across the floor, or just have following you around, making it feel like it knows what you want.

Tangible light

Light takes the form of a tangible material which the individual can shape, carry and share with others.


The law only seems to increase in its scope, specificity and complexity. It is the basis of all decisions made by the judicial system, yet to the majority of people it remains unconsidered and unexamined.

As a proposal for the public restaruant at Amsterdam’s Court of Justice, hygiene rules and regulations are embedded in the objects which they govern, sometimes revealing themselves only once disobeyed.

A single line

Winning a competition to design the official Ryerson University chair, A single line is presented to who donate $1 million or more to the Invest in Futures Campaign. Constructed of 16 layers of maple veneer molded by a hydraulic press, the chair was produced in a limited edition of 35 at Bent ply of Muskoka in Gravenhurst, Canada.

Available at Ryerson Univesity’s campus store.
Awarded Best of Canada by Canadian Interiors Magazine, 2003.
Part of the Study Collection at Design Exchange in Toronto.

A single line, lounge

Photos by Guntar Kravis